Pharrell: A Fish Doesn’t Know It’s Wet

Pharrell: A Fish Doesn’t Know It’s Wet

Written by Pharrell Williams, Contribution by Karl Lagerfeld and Sarah Andelman and Janelle Monáe and Taraji P. Henson

Following Rizzoli’s best-selling Pharrell: Places and Spaces I’ve Been, this volume documents the continuing adventures in art and design of one of the most influential figures in contemporary music and popular culture.

Lavishly illustrated with 250 photographs and illustrations, this book features Pharrell Williams’s prolific and ever-expanding body of work in a graphic language all his own.
Straddling art, design, and hip-hop, Pharrell’s creative output is without peer or precedent.


The worldwide success of the song “Happy” to his soundtrack and production credit for the Oscar-nominated film Hidden Figures bookend a volume devoted to Pharrell’s mastery of artistic collaboration. Featuring work with artists as diverse as JR, Alex Katz, Mr., and Daniel Arsham, the book highlights recent projects and designs for Chanel, Moncler, Moynat, and Adidas. But at the heart is the visual language that Pharrell has built around his Ice Cream/Billionaire Boys Club clothing line, which integrates streetwear into the design of apparel, accessories, limited-edition toys, and skate graphics. This alone makes the book a must-have collectible.

In the world of designer fashion, Kim Jones is a rule-breaker. In his youth, Jones worked at London’s Gimme Five, where — among other duties — he unpacked boxes of Supreme. In the following years, he navigated and climbed the ranks of high fashion, never losing sight of his original ideals and holding true to his passion for ’90s youth culture, skateboarding, and sneakers (he owns hundreds of pairs of rare Nikes). In 2017, as men’s artistic director at Louis Vuitton, Jones brought forth the unprecedented LV x Supreme collaboration, placing the storied NYC skate label on the Parisian runway, signalling to the capital-“F” world of fashion, “We’re here.” In 2018, Jones continues this legacy as the artistic director of Dior Men’s. In this role, Jones has further redefined the capital-“L” world of luxury, bringing Brian “KAWS” Donnelly, Matthew M. Williams of ALYX, and Yoon Ahn of AMBUSH into the fold to contribute to Jones’ debut Dior collection. In doing so, Jones has cemented the collaborative community spirit of our scene in a very traditional world.


Exploring further corners of fashion and design, we go inside the extraordinary universe of the enigmatic Michèle Lamy, chat textiles with Amsterdam-based knitwear label BYBORRE, go in-depth on the philosophy and process of cult Italian shoemaker GUIDI, and speak with Mike Cherman of LA label Chinatown Market to learn how he’s re-examining the standards of streetwear with a smile.

About The Author

Pharrell Williams is a multiplatinum recording artist, 11-time Grammy Award recipient and a two-time Academy Award nominee. Karl Lagerfeld is the creative director of Fendi and Chanel. Daniel Arsham is a contemporary American artist. Takashi Murakami is an artist based in New York and Tokyo.

  • Hardcover
  • Rizzoli
  • Trim Size: 8-1/4 x 11-11/16
  • 284 Pages
  • ISBN: 978-0-8478-6163-7

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